In this Contract the term “Confidential Information” means any and all information received by and/or discovered by the Parties for or as a result of or in connection with the provision of the Services under the Contract including, but not limited to, any marketing plans, product and/or service launches, promotional strategies and other such information relating to the business of the Provider and/or the Recipient and/or in connection with the terms and conditions of this Contract and which is not public.
Each Party agrees not to use any Confidential Information except for the purposes of fulfilling this Agreement and to maintain the confidentiality of all Confidential Information and not to disclose any or any part of any Confidential Information to any third party except as permitted by this Agreement. All confidentiality provisions shall survive termination of this Agreement and shall remain in full force and effect for a period of 5 years following termination of the Agreement.